{"id":397,"date":"2016-06-16T17:01:00","date_gmt":"2016-06-16T17:01:00","guid":{"rendered":"https:\/\/mrmushava.wordpress.com\/2016\/06\/16\/chanting-down-the-new-capitalism\/"},"modified":"2026-10-25T14:47:52","modified_gmt":"2026-10-25T14:47:52","slug":"chanting-down-the-new-capitalism","status":"publish","type":"post","link":"https:\/\/blockspaceballads.com\/?p=397","title":{"rendered":"Chanting Down the New Capitalism"},"content":{"rendered":"<div><span><span style=\"font-size: small\"><\/span><\/span><\/div>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" class=\"tr-caption-container\" style=\"float: left;margin-right: 1em;text-align: left\">\n<tbody>\n<tr>\n<td style=\"text-align: center\"><img fetchpriority=\"high\" decoding=\"async\" alt=\"https:\/\/images-na.ssl-images-amazon.com\/images\/I\/51VftxDGXEL._SX329_BO1,204,203,200_.jpg\" height=\"400\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/I\/51VftxDGXEL._SX329_BO1,204,203,200_.jpg\" style=\"margin-left: auto;margin-right: auto\" width=\"265\" \/><\/td>\n<\/tr>\n<tr>\n<td class=\"tr-caption\" style=\"text-align: center\">Add caption<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div><span><span style=\"font-size: small\">Book: People Get Ready\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Authors: Robert W. McChesney and John Nichols\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Publisher: Nation Books (2016)<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">ISBN: 978-1-56858-522-2<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Set  fire to the earth and redeem the gold: It is hard to think of a deeper  intersection between capitalism and science fiction than this mutual  template.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">In science fiction, conquest by fire could mean civilisation running down to ground zero under an alien invasion.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">It  could equally be a dispatch of robots in the service of a few rogue  scientists rounding up and wiping out lives and livelihoods.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">In  the latter scenario, the conspirators would be hunched over running  programmes, engineering annihilation from the control room, and looking  to preside over a post-apocalyptic world.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">According  to Robert W. McChesney and John Nichols, if you know where to look in  the real world, you no longer have to imagine this because it is already  happening.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">The conquest of mankind by  commercially engineered machinery is no longer a figment of dystopian  imagination but the grim reality of capitalism in the 21st century. \u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Climate  change, nuclear proliferation and biological warfare have been among  the prominent tentacles of capitalism in the glare of dissenting  scholarship.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">And now McChesney and Nichols are  bringing up an unlikely tentacle, digital technology, particularly  debilitating because its disarming charms are universally eulogised  rather than questioned.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">The title of their new  book, \u201cPeople Get Ready: The Fight Against a Jobless Economy and a  Citizenless Democracy,&#8221; weighs in the rallying urgency of the latest  storm warning.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Released on Tuesday last week,  the book throws a wet blanket on the feverish eulogisation of digital  technology with a few uncomfortable truths.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">The  duo argues that rather than the promise of the hour, the new technology  is the peril of the hour, unless workers and citizens stand up to  reclaim their future from the retooling phase of capitalism.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">\u201cThe  changes that define the future that is now have nothing to do with job  creation. Why would they? They are being developed and implemented by  behemoth corporations that seek to maximize profits, not employment,\u201d  the duo faults the dark side of technology.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">If  the premise sounds like a hard sell, McChesney and Nichols waste no  time to demonstrate how much of a menace commercially driven and  ethically morally agnostic technology is to the workers.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">They  point out that not just the civic space but also human agency are under  threat, with millions of jobs bound to be lost to automation.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">In  the U.S, corporations have already enlisted new technology to displace  millions of workers and millions more jobs are in jeopardy.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">\u201cIf  a multinational corporation makes its product or delivers its service  without having to pay as many human beings, all the better. That\u2019s why  the value of the corporation\u2019s stock rises when it shutters factories  and lays off workers,\u201d McChesney and Nichols point out.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">The robots are coming, people get ready to pull your weight and defend your space, warns the duo.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Technology-enabled  future is here but does not belong to the workers and the citizens. It  belongs to the wafer-thin minority shoring up huge profits by making  whole sectors obsolete.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">More than democratising  the cultural and economic space, as its evangelists maintain, digital  disruption is wiping out traditional industries, piling unforgivable  collateral damage in its trail.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">It may be  re-flowing work from drudgery to efficiency but its motive is not people  but profit, disenfranchised workers and demobilised citizens have no  part in the spoils.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Corporations are retooling in order to dispense with labour costs, and maximise their profits.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Those  who are now maintain the traditional routine may also be forced to  sacrifice humanity too so they can keep up with the moving cheese.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">The first chapter opens with Google chairman Eric Schimdt before the World Economic Forum in 2014.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Shmidt  acknowledged that rapid advances in technology, including projects  Google is working on, threatens countless middle-class jobs that had  previously seemed beyond the reach of computers and automation.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Shmidt  reveals that as more middle-class workers are bound to lose their jobs  to trending technology, there is little on the horizon to suggest there  would be new jobs for them.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">The Google chairman predicts that this will be the defining issue of the next two or three decades.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Silicon  Valley entrepreneur Martin Ford notes that there is no sector of the  U.S economy big enough to absorb all the workers being phased out by the  technology revolution.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">\u201cEvery day a virtual  reality becomes just plain reality. There are miracles and there are  marvels, but there are also reminders of what made those old  science-fiction films so scary,\u201d observe McChesney and Nichols.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">McChesney  and Nichols insist that a few billionaires must not be allowed to turn  economies on their heads for extra profit while the rest of the world  remain consumers, spectators and victims.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Among  these marvels are grain-sized microchips to be inserted in fingers for  automated functions in the hope of better employment prospects.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Centralised  ordering systems are being developed that could phase out cashiers and  robots are being created to prepare meals in to slash labour costs.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Multinational  companies investing in knowledge-sharing schemes are looking to replace  universities and phase out the arts, humanities and poetry courses with  programmes that train workers for a task, not a career.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">We  reviewed in these columns Fareed Zakaria\u2019s 2015 book, \u201cIn Defense of a  Liberal Education&#8221; which emphasises, on good reason, education for  developing the critical faculty and civic competency rather than just  mechanical utility.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">As profit-driven  multi-national companies maintain their crusade against culture, it is  pertinent that governments hedge what there is to redeem for their  nations.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">\u201cThe Internet is not the Answer\u201d by  serial cyber polemicist Andrew Keen also shows how culture industries  which used to be rewarding have been destroyed in the trail of  disruptive technology.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">It will not be useful  to invoke the good old days but it is important for countries to  actively mediate the changes in their own interest instead of being  passive receptacles.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">The duo advocate for the  consolidation of a democratic infrastructure which allows a hundred  flowers to bloom, to use Ngugi WaThiongo\u2019s metaphor, as opposed to the  present where a few unicorns are beneficiaries of the winner-take-all  revolution.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">The duo argues that while technological change is inevitable, it must be managed in the interest of society.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">\u201cA  core responsibility of the democratic state is to provide the ground  rules and basis for an economy that will best serve the democratically  determined needs of the people,\u201d the duo argues that it must be a matter  of policy to see that technology is deployed to serve human needs.<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">And  for human needs to take precedence over capitalist interests, there is  need for a democratic infrastructure to be firmly in place.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">It  is still necessary, even with the blinding pace of changes diffusing  from the new centre of capital, \u00a0to insist on fundamentals like  employment for all people who require income, and human conditions on  the jobs.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">Technology can be guided to enhance  the quality of life, shelter, food, education, and health care without  encroaching on human agency and the civic space.\u00a0<\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\"><br \/><\/span><\/span><\/div>\n<div><span><span style=\"font-size: small\">\u201cPeople Get Ready&#8221; provokes governments, institutions and indviduals worldwide to wake up to the next big challenge of century. <\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Add caption Book: People Get Ready\u00a0 Authors: Robert W. McChesney and John Nichols\u00a0 Publisher: Nation Books (2016) ISBN: 978-1-56858-522-2 \u00a0 Set fire to the earth and redeem the gold: It is hard to think of a deeper intersection between capitalism and science fiction than this mutual template. In science fiction, conquest by fire could mean civilisation running down to ground zero under an alien invasion. It could equally be a dispatch of robots in the service of a few rogue scientists rounding up and wiping out lives and livelihoods. In the latter scenario, the conspirators would be hunched over running programmes, engineering annihilation from the control room, and looking to preside over a post-apocalyptic world. According to Robert W. McChesney and John Nichols, if you know where to look in the real world, you no longer have to imagine this because it is already happening. The conquest of mankind by commercially engineered machinery is no longer a figment of dystopian imagination but the grim reality of capitalism in the 21st century. \u00a0 Climate change, nuclear proliferation and biological warfare have been among the prominent tentacles of capitalism in the glare of dissenting scholarship. And now McChesney and Nichols are bringing up an unlikely tentacle, digital technology, particularly debilitating because its disarming charms are universally eulogised rather than questioned. The title of their new book, \u201cPeople Get Ready: The Fight Against a Jobless Economy and a Citizenless Democracy,&#8221; weighs in the rallying urgency of the latest storm warning. Released on Tuesday last week, the book throws a wet blanket on the feverish eulogisation of digital technology with a few uncomfortable truths. The duo argues that rather than the promise of the hour, the new technology is the peril of the hour, unless workers and citizens stand up to reclaim their future from the retooling phase of capitalism. \u201cThe changes that define the future that is now have nothing to do with job creation. Why would they? They are being developed and implemented by behemoth corporations that seek to maximize profits, not employment,\u201d the duo faults the dark side of technology.\u00a0 If the premise sounds like a hard sell, McChesney and Nichols waste no time to demonstrate how much of a menace commercially driven and ethically morally agnostic technology is to the workers. They point out that not just the civic space but also human agency are under threat, with millions of jobs bound to be lost to automation. In the U.S, corporations have already enlisted new technology to displace millions of workers and millions more jobs are in jeopardy.\u00a0 \u201cIf a multinational corporation makes its product or delivers its service without having to pay as many human beings, all the better. That\u2019s why the value of the corporation\u2019s stock rises when it shutters factories and lays off workers,\u201d McChesney and Nichols point out. The robots are coming, people get ready to pull your weight and defend your space, warns the duo.\u00a0 Technology-enabled future is here but does not belong to the workers and the citizens. It belongs to the wafer-thin minority shoring up huge profits by making whole sectors obsolete. More than democratising the cultural and economic space, as its evangelists maintain, digital disruption is wiping out traditional industries, piling unforgivable collateral damage in its trail. It may be re-flowing work from drudgery to efficiency but its motive is not people but profit, disenfranchised workers and demobilised citizens have no part in the spoils.\u00a0 Corporations are retooling in order to dispense with labour costs, and maximise their profits.\u00a0 Those who are now maintain the traditional routine may also be forced to sacrifice humanity too so they can keep up with the moving cheese.\u00a0 The first chapter opens with Google chairman Eric Schimdt before the World Economic Forum in 2014.\u00a0 Shmidt acknowledged that rapid advances in technology, including projects Google is working on, threatens countless middle-class jobs that had previously seemed beyond the reach of computers and automation. Shmidt reveals that as more middle-class workers are bound to lose their jobs to trending technology, there is little on the horizon to suggest there would be new jobs for them. The Google chairman predicts that this will be the defining issue of the next two or three decades. Silicon Valley entrepreneur Martin Ford notes that there is no sector of the U.S economy big enough to absorb all the workers being phased out by the technology revolution. \u201cEvery day a virtual reality becomes just plain reality. There are miracles and there are marvels, but there are also reminders of what made those old science-fiction films so scary,\u201d observe McChesney and Nichols. McChesney and Nichols insist that a few billionaires must not be allowed to turn economies on their heads for extra profit while the rest of the world remain consumers, spectators and victims. Among these marvels are grain-sized microchips to be inserted in fingers for automated functions in the hope of better employment prospects.\u00a0 Centralised ordering systems are being developed that could phase out cashiers and robots are being created to prepare meals in to slash labour costs. Multinational companies investing in knowledge-sharing schemes are looking to replace universities and phase out the arts, humanities and poetry courses with programmes that train workers for a task, not a career.\u00a0 We reviewed in these columns Fareed Zakaria\u2019s 2015 book, \u201cIn Defense of a Liberal Education&#8221; which emphasises, on good reason, education for developing the critical faculty and civic competency rather than just mechanical utility. As profit-driven multi-national companies maintain their crusade against culture, it is pertinent that governments hedge what there is to redeem for their nations.\u00a0 \u201cThe Internet is not the Answer\u201d by serial cyber polemicist Andrew Keen also shows how culture industries which used to be rewarding have been destroyed in the trail of disruptive technology.\u00a0 It will not be useful to invoke the good old days but it is important for countries to actively mediate the changes in their own interest instead of being passive receptacles.\u00a0 The duo advocate for<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-397","post","type-post","status-publish","format-standard","hentry","category-books"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chanting Down the New Capitalism | Blockspace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blockspaceballads.com\/?p=397\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chanting Down the New Capitalism | Blockspace\" \/>\n<meta property=\"og:description\" content=\"Add caption Book: People Get Ready\u00a0 Authors: Robert W. McChesney and John Nichols\u00a0 Publisher: Nation Books (2016) ISBN: 978-1-56858-522-2 \u00a0 Set fire to the earth and redeem the gold: It is hard to think of a deeper intersection between capitalism and science fiction than this mutual template. In science fiction, conquest by fire could mean civilisation running down to ground zero under an alien invasion. It could equally be a dispatch of robots in the service of a few rogue scientists rounding up and wiping out lives and livelihoods. In the latter scenario, the conspirators would be hunched over running programmes, engineering annihilation from the control room, and looking to preside over a post-apocalyptic world. According to Robert W. McChesney and John Nichols, if you know where to look in the real world, you no longer have to imagine this because it is already happening. The conquest of mankind by commercially engineered machinery is no longer a figment of dystopian imagination but the grim reality of capitalism in the 21st century. \u00a0 Climate change, nuclear proliferation and biological warfare have been among the prominent tentacles of capitalism in the glare of dissenting scholarship. And now McChesney and Nichols are bringing up an unlikely tentacle, digital technology, particularly debilitating because its disarming charms are universally eulogised rather than questioned. The title of their new book, \u201cPeople Get Ready: The Fight Against a Jobless Economy and a Citizenless Democracy,&#8221; weighs in the rallying urgency of the latest storm warning. Released on Tuesday last week, the book throws a wet blanket on the feverish eulogisation of digital technology with a few uncomfortable truths. The duo argues that rather than the promise of the hour, the new technology is the peril of the hour, unless workers and citizens stand up to reclaim their future from the retooling phase of capitalism. \u201cThe changes that define the future that is now have nothing to do with job creation. Why would they? They are being developed and implemented by behemoth corporations that seek to maximize profits, not employment,\u201d the duo faults the dark side of technology.\u00a0 If the premise sounds like a hard sell, McChesney and Nichols waste no time to demonstrate how much of a menace commercially driven and ethically morally agnostic technology is to the workers. They point out that not just the civic space but also human agency are under threat, with millions of jobs bound to be lost to automation. In the U.S, corporations have already enlisted new technology to displace millions of workers and millions more jobs are in jeopardy.\u00a0 \u201cIf a multinational corporation makes its product or delivers its service without having to pay as many human beings, all the better. That\u2019s why the value of the corporation\u2019s stock rises when it shutters factories and lays off workers,\u201d McChesney and Nichols point out. The robots are coming, people get ready to pull your weight and defend your space, warns the duo.\u00a0 Technology-enabled future is here but does not belong to the workers and the citizens. It belongs to the wafer-thin minority shoring up huge profits by making whole sectors obsolete. More than democratising the cultural and economic space, as its evangelists maintain, digital disruption is wiping out traditional industries, piling unforgivable collateral damage in its trail. It may be re-flowing work from drudgery to efficiency but its motive is not people but profit, disenfranchised workers and demobilised citizens have no part in the spoils.\u00a0 Corporations are retooling in order to dispense with labour costs, and maximise their profits.\u00a0 Those who are now maintain the traditional routine may also be forced to sacrifice humanity too so they can keep up with the moving cheese.\u00a0 The first chapter opens with Google chairman Eric Schimdt before the World Economic Forum in 2014.\u00a0 Shmidt acknowledged that rapid advances in technology, including projects Google is working on, threatens countless middle-class jobs that had previously seemed beyond the reach of computers and automation. Shmidt reveals that as more middle-class workers are bound to lose their jobs to trending technology, there is little on the horizon to suggest there would be new jobs for them. The Google chairman predicts that this will be the defining issue of the next two or three decades. Silicon Valley entrepreneur Martin Ford notes that there is no sector of the U.S economy big enough to absorb all the workers being phased out by the technology revolution. \u201cEvery day a virtual reality becomes just plain reality. There are miracles and there are marvels, but there are also reminders of what made those old science-fiction films so scary,\u201d observe McChesney and Nichols. McChesney and Nichols insist that a few billionaires must not be allowed to turn economies on their heads for extra profit while the rest of the world remain consumers, spectators and victims. Among these marvels are grain-sized microchips to be inserted in fingers for automated functions in the hope of better employment prospects.\u00a0 Centralised ordering systems are being developed that could phase out cashiers and robots are being created to prepare meals in to slash labour costs. Multinational companies investing in knowledge-sharing schemes are looking to replace universities and phase out the arts, humanities and poetry courses with programmes that train workers for a task, not a career.\u00a0 We reviewed in these columns Fareed Zakaria\u2019s 2015 book, \u201cIn Defense of a Liberal Education&#8221; which emphasises, on good reason, education for developing the critical faculty and civic competency rather than just mechanical utility. As profit-driven multi-national companies maintain their crusade against culture, it is pertinent that governments hedge what there is to redeem for their nations.\u00a0 \u201cThe Internet is not the Answer\u201d by serial cyber polemicist Andrew Keen also shows how culture industries which used to be rewarding have been destroyed in the trail of disruptive technology.\u00a0 It will not be useful to invoke the good old days but it is important for countries to actively mediate the changes in their own interest instead of being passive receptacles.\u00a0 The duo advocate for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blockspaceballads.com\/?p=397\" \/>\n<meta property=\"og:site_name\" content=\"Blockspace\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-16T17:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-25T14:47:52+00:00\" \/>\n<meta property=\"og:image\" 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McChesney and John Nichols\u00a0 Publisher: Nation Books (2016) ISBN: 978-1-56858-522-2 \u00a0 Set fire to the earth and redeem the gold: It is hard to think of a deeper intersection between capitalism and science fiction than this mutual template. In science fiction, conquest by fire could mean civilisation running down to ground zero under an alien invasion. It could equally be a dispatch of robots in the service of a few rogue scientists rounding up and wiping out lives and livelihoods. In the latter scenario, the conspirators would be hunched over running programmes, engineering annihilation from the control room, and looking to preside over a post-apocalyptic world. According to Robert W. McChesney and John Nichols, if you know where to look in the real world, you no longer have to imagine this because it is already happening. The conquest of mankind by commercially engineered machinery is no longer a figment of dystopian imagination but the grim reality of capitalism in the 21st century. \u00a0 Climate change, nuclear proliferation and biological warfare have been among the prominent tentacles of capitalism in the glare of dissenting scholarship. And now McChesney and Nichols are bringing up an unlikely tentacle, digital technology, particularly debilitating because its disarming charms are universally eulogised rather than questioned. The title of their new book, \u201cPeople Get Ready: The Fight Against a Jobless Economy and a Citizenless Democracy,&#8221; weighs in the rallying urgency of the latest storm warning. Released on Tuesday last week, the book throws a wet blanket on the feverish eulogisation of digital technology with a few uncomfortable truths. The duo argues that rather than the promise of the hour, the new technology is the peril of the hour, unless workers and citizens stand up to reclaim their future from the retooling phase of capitalism. \u201cThe changes that define the future that is now have nothing to do with job creation. Why would they? They are being developed and implemented by behemoth corporations that seek to maximize profits, not employment,\u201d the duo faults the dark side of technology.\u00a0 If the premise sounds like a hard sell, McChesney and Nichols waste no time to demonstrate how much of a menace commercially driven and ethically morally agnostic technology is to the workers. They point out that not just the civic space but also human agency are under threat, with millions of jobs bound to be lost to automation. In the U.S, corporations have already enlisted new technology to displace millions of workers and millions more jobs are in jeopardy.\u00a0 \u201cIf a multinational corporation makes its product or delivers its service without having to pay as many human beings, all the better. That\u2019s why the value of the corporation\u2019s stock rises when it shutters factories and lays off workers,\u201d McChesney and Nichols point out. The robots are coming, people get ready to pull your weight and defend your space, warns the duo.\u00a0 Technology-enabled future is here but does not belong to the workers and the citizens. It belongs to the wafer-thin minority shoring up huge profits by making whole sectors obsolete. More than democratising the cultural and economic space, as its evangelists maintain, digital disruption is wiping out traditional industries, piling unforgivable collateral damage in its trail. It may be re-flowing work from drudgery to efficiency but its motive is not people but profit, disenfranchised workers and demobilised citizens have no part in the spoils.\u00a0 Corporations are retooling in order to dispense with labour costs, and maximise their profits.\u00a0 Those who are now maintain the traditional routine may also be forced to sacrifice humanity too so they can keep up with the moving cheese.\u00a0 The first chapter opens with Google chairman Eric Schimdt before the World Economic Forum in 2014.\u00a0 Shmidt acknowledged that rapid advances in technology, including projects Google is working on, threatens countless middle-class jobs that had previously seemed beyond the reach of computers and automation. Shmidt reveals that as more middle-class workers are bound to lose their jobs to trending technology, there is little on the horizon to suggest there would be new jobs for them. The Google chairman predicts that this will be the defining issue of the next two or three decades. Silicon Valley entrepreneur Martin Ford notes that there is no sector of the U.S economy big enough to absorb all the workers being phased out by the technology revolution. \u201cEvery day a virtual reality becomes just plain reality. There are miracles and there are marvels, but there are also reminders of what made those old science-fiction films so scary,\u201d observe McChesney and Nichols. McChesney and Nichols insist that a few billionaires must not be allowed to turn economies on their heads for extra profit while the rest of the world remain consumers, spectators and victims. Among these marvels are grain-sized microchips to be inserted in fingers for automated functions in the hope of better employment prospects.\u00a0 Centralised ordering systems are being developed that could phase out cashiers and robots are being created to prepare meals in to slash labour costs. Multinational companies investing in knowledge-sharing schemes are looking to replace universities and phase out the arts, humanities and poetry courses with programmes that train workers for a task, not a career.\u00a0 We reviewed in these columns Fareed Zakaria\u2019s 2015 book, \u201cIn Defense of a Liberal Education&#8221; which emphasises, on good reason, education for developing the critical faculty and civic competency rather than just mechanical utility. As profit-driven multi-national companies maintain their crusade against culture, it is pertinent that governments hedge what there is to redeem for their nations.\u00a0 \u201cThe Internet is not the Answer\u201d by serial cyber polemicist Andrew Keen also shows how culture industries which used to be rewarding have been destroyed in the trail of disruptive technology.\u00a0 It will not be useful to invoke the good old days but it is important for countries to actively mediate the changes in their own interest instead of being passive receptacles.\u00a0 The duo advocate for","og_url":"https:\/\/blockspaceballads.com\/?p=397","og_site_name":"Blockspace","article_published_time":"2016-06-16T17:01:00+00:00","article_modified_time":"2026-10-25T14:47:52+00:00","og_image":[{"url":"https:\/\/images-na.ssl-images-amazon.com\/images\/I\/51VftxDGXEL._SX329_BO1,204,203,200_.jpg","type":"","width":"","height":""}],"author":"hardsouth","twitter_card":"summary_large_image","twitter_misc":{"Written 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